Optimizing Online Business with Omniture
Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad budget — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative companies (interestingly, 66% of the top 50 are Omniture customers).
Chris Parkin, Sr. Director of Genesis Solutions and former Sr. Director of Product Marketing, sits down with Brad Baldwin between sessions to talk about the trends and advances in online business optimization.
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College Admissions is a Zinch
The college admissions process was such a pain that it inspired Mick Hagen with the idea for a company. Zinch.com is all about helping students showcase themselves for college admissions officers. As Hagen says, there’s a lot more to students than test scores. Zinch lets students create a searchable profile that combines their academic scores with a broad collection of achievements, talents, interests, arts, extracurricular activities, athletic, music and more.
The Zinch model: students generate their own profiles as a free service. Zinch lets the students “shout-out” to specific programs and universities they are interested in attending. Universities purchase a subscription to the content database with the ability to search various criteria. Zinch gives the university an additional way to target prospective students and then market specific programs students are looking for, rather than deliver generic, campus-wide information.
Hagen was accepted and entered Princeton University, but is taking a break to launch Zinch.com.
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