Robert Scoble to Discuss Word-of-Mouth Networks and the Long Tail at SlopeCast ’07
SlopeCast 2007, a social media event, delivering education on key technologies influencing social and economic impact will be held Friday, March 2, 2007
Salt Lake City, UTAH — February 15, 2007 — Rocky Mountain Voices announces SlopeCast 2007, a social media and podcasting event to be held Friday, March 2, 2007. The event will feature a lunchtime conversation from the leading social media expert Robert Scoble, “Living in a Google World: The influence of word-of-mouth networks and the long tail.” In addition to the un-conference-style-keynote, SlopeCast will include mingling and podcasting interviews with key business and technology leaders.
“Everyday I am in the trenches helping companies and technology leaders understand, embrace and deal with the impact of the long tail,” said Robert Scoble. “I am ecstatic to leverage our relationship with Rocky Mountain Voices and have that conversation with the strong technology community in Utah.”
Robert Scoble is the former lead blogger for Microsoft and now Vice President of Media Development at PodTech Network. In addition to his www.scobleizer.com blog, Scoble is the co-author of the book on blogging, “Naked Conversation” and producer of the video blog Scoble Show.
SlopeCast 2007 is a must attend event for business leaders, entrepreneurs, technologists, bloggers, and social media buffs. “Our goal is to deliver events that directly impact economic development and foster interaction between business influencers in the mountain west,” said Cydni Tetro, co-founder of Rocky Mountain Voices. “Over the last 6 months, we’ve led the social media movement in the region, driving conversations about economic development, innovation and funding and sharing them with a network of more than 2 million podcast subscribers across the world.”
SLOPECAST DETAILS AND AGENDA
Date:
Friday, March 2, 2007
Location:
Cafe Trio - Cottonwood
6405 South 3000 East
Salt Lake City, UT 84121
Agenda:
10:00 – 11:30 :: Podcast interviews with select executives, entrepreneurs, or technologists (Tell us why you want one-on-one interview time with Scoble at SlopeCast. Selection details below.)
11:30 – 12:00 :: Mingling
12:00 – 1:30 :: Lunch and Robert Scoble presentation: “Living in a Google World”
Registration:
Registration is required for this event. To register, please visit www.rockymountainvoices.com/slopecast to register. Due to room capacity, the event will be limited to the first 100 participants.
Cost:
$25, lunch included.
PITCH YOUR BUSINESS / TECHNOLOGY
Rocky Mountain Voices is seeking to highlight technologies or businesses in a one-on-one podcast with Robert Scoble during the SlopeCast ’07. SlopeCast offers a unique opportunity to meet with and be interviewed by Robert Scoble. Individuals or companies interested in being selected for a podcast slot need to submit their information to slopecast [at] rockymountainvoices.com. All entries must include company name, executive name for interview, 150 word description on why their company / technology should be selected. The deadline for entries is February 23, 2007.
SPONSORSHIP
There are a limited number of sponsorship opportunities for SlopeCast ’07. If you would like your company to be associated with this event, please send email to slopecast [at] rockymountainvoices.com. Sponsorship start at $250.
ABOUT ROCKY MOUNTAIN VOICES
Rocky Mountain Voices serves the region by publishing audio and video podcasts and educating organizations on the benefits of social media. The Rocky Mountain Voices team reaches out to the community for stories, first-hand reports of breaking news and local commentary on important issues. Rocky Mountain Voices launched an exclusive relationship with the Silicon Valley-based PodTech Network — forming a partnership to give technology companies in the region distribution to PodTech’s extensive community, driving greater visibility for our companies and innovators. Rocky Mountain Voices was founded by Cydni Tetro, Brad Baldwin, Tim Kapp and Kip Meacham, all marketing executives with over 50 years of combined marketing experience.
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For more information contact:
Brad Baldwin
E-mail: brad [at] rockymountainvoices.com
Rocky Mountain Voices and SlopeCast are trademarks of mCast Productions. Other marks may be the property of their respective owners.
Deer Valley Resort and Park City Chamber Use Social Networking to Promote Freestyle FIS World Cup
Park City, UTAH — January 11, 2007 — When Deer Valley Resort wanted to reach the Gen Xer’s and Y’s to market the Freestyle FIS World Cup, they turned to social networking and new media distribution like YouTube. Erin Grady, Deer Valley’s Communications Manager, worked with the Park City Chamber and Visitors Bureau to create a short, 5 minute Video Podcast that could be uploaded to YouTube and linked to blogs, MySpace pages, and web sites where local skiers hang out.
“We knew that younger audiences gets a lot of their information through interactive mediums,” said Grady. “We wanted to leverage the new social media and podcasting to reach an audience that will benefit from the free concerts and great skiing exhibitions.”
In addition to amazing skiing, Deer Valley is sponsoring free evening concerts featuring The Samples (Friday night) and The Wailers — the reggae band made famous by Bob Marley (Saturday night).
“This is a great event for locals,” said Brad Baldwin, co-founder of Rocky Mountain Voices. “Social networking allows organizations like Deer Valley and Park City to reach people who are getting their news and entertainment from the web, rather than traditional media.” Video podcasting and YouTube were selected to showoff the world’s most incredible winter sports athletes whose showmanship includes amazing aerials of jumps and speed and grace through giant mogul fields. The video also highlights scenes of downtown Park City Utah which helps promote tourism for the Park City Chamber to those who want to use the web to see the destination and what is offered to those who visit.
Freestyle FIS World Cup is being held January 11 - 13, 2007 at Deer Valley Resort in Park City, Utah. The video can be seen on YouTube at: http://www.youtube.com/watch?v=nvlYqW2d4-8
ABOUT ROCKY MOUNTAIN VOICES Rocky Mountain Voices serves the region by publishing audio and video podcasts and educating organizations on the benefits of social media. The Rocky Mountain Voices team reaches out to the community for stories, first-hand reports of breaking news, and local commentary on important issues. Rocky Mountain Voices launched an exclusive relationship with the Silicon Valley-based PodTech Network — forming a partnership to give technology companies in the region distribution to PodTech’s extensive community, driving greater visibility for our companies and innovators. Rocky Mountain Voices was founded by four marketing executives with over 50 years of combined marketing experience.
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For more information contact: Brad Baldwin E-mail: brad [at] rockymountainvoices.com
Rocky Mountain Voices is a trademark of mCast Productions. Other marks may be the property of their respective owners.
Free Ski and Snowboard Podcasts of Utah Resorts from Rocky Mountain Voices
Skiers and Snowboards can get Resort, Mountain, Lift, Run, Lodging, and Amenity Details from On-Location Utah Resort Experts As Free Podcasts
Salt Lake City, UTAH – December 1, 2006 – Rocky Mountain Voices™ announces the availability of free Utah Ski and Snowboarding Resort Guide Podcasts. Each podcast includes an interview with a resort spokesperson who offers recommendations and insight into the terrain, lifts, runs, lodging, and amenities offered at each resort. The podcasts are offered free of charge and are available through the Apple® iTunes® Store or directly from the RockyMountainVoices.com website.
Ski and Snowboarding Resort Guide Podcasts are available for the following resorts:
- Alta Ski Area (skiing)
- Brighton Ski Resort (skiing and snowboarding)
- The Canyons (skiing and snowboarding)
- Deer Valley Resort (skiing)
- Park City Mountain Resort (skiing and snowboarding)
- Snowbird Ski Resort (skiing and snowboarding)
- Solitude Mountain Resort (skiing and snowboarding)
Social media — like blogs and podcasting — are changing the way businesses reach out to prospects and take feedback directly from customers. Podcasts provide a conversational, relationship-based medium and are revolutionizing marketing programs in all industries. Lifestyle and services operations such as the ski industry are ideal for social media marketing applications.
“Today a podcast, a good web site, and blogging lets us differentiate and personalize our resort better than glossy magazine ads,” said Jay Burke, director of marketing at Solitude Mountain Resort. “Podcasts, blogs, and email updates let our customers feel like they’re here before they ever get to the resort.”
“Millions of skiers and snowboarders come to Utah each year to experience ‘The Greatest Snow on Earth’,” said Hilary Reiter, director of communications for Ski Utah. “Podcasts are a perfect way to educate prospective visitors on why Utah resorts continue to win top awards in the industry.”
Brad Baldwin, co-founder of Rocky Mountain Voices, learned first-hand that each resort has its own personality and different amenities for the destination or local skier/snowboarder. “Just imagine riding up the lift with a resort employee who is giving you the best pointers on the killer runs, a don’t-miss menu item at a mid-mountain restaurant, or a secret, ‘local-knowledge’ powder-stash. That’s what you get from each 10-15 minute podcast.”
PLAYING OR SUBSCRIBING TO FREE PODCASTS
To access the Ski and Snowboarding Resort Guide Podcasts, visit www.rockymountainvoices.com. Listeners can play the Podcasts directly from the Rocky Mountain Voices website on a personal computer, or can download them to an Apple iPod®, Microsoft® Zune®, or other portable media device. To subscribe to the podcasts, listeners may go to the following Internet addresses:
iTunes Music Store: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=205383170
RSS Feed: http://feeds.feedburner.com/rockymountainvoices
While individuals may access the Ski and Snowboarding Resort Guide Podcasts free of charge as directed above, organizations wishing to redistribute the Podcasts or direct significant Internet traffic should first contact Rocky Mountain Voices by sending email to skiguides [at] rockymountainvoices.com.
ABOUT ROCKY MOUNTAIN VOICES
Rocky Mountain Voices serves the region by publishing audio and video podcasts and educating organizations on the benefits of social media. The Rocky Mountain Voices team reaches out to the community for stories, first-hand reports of breaking news, and local commentary on important issues. Rocky Mountain Voices launched an exclusive relationship with the Silicon Valley-based PodTech Network — forming a partnership to give technology companies in the region distribution to PodTech’s extensive community, driving greater visibility for our companies and innovators. Rocky Mountain Voices was founded by four marketing executives with over 50 years of combined marketing experience.
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For more information contact:
Brad Baldwin
brad [at] rockymountainvoices.com
Rocky Mountain Voices is a trademark of mCast Productions. Apple, iTunes and iPod are registered trademarks of Apple. Microsoft and Zune are registered trademarks of Microsoft Corporation. Other marks may be the property of their respective owners.
TECHNOLOGY MARKETERS ANNOUNCE CREATION OF ROCKY MOUNTAIN VOICES SOCIAL MEDIA COMMUNITY
Strategic Partnership with Silicon Valley PodTech.net Gives Audio and Video Podcasts Reach in the Western States Region
Salt Lake City, UTAH – October 4, 2006 – Leading technology marketing professionals from four Utah-based companies today announced the launch of a social media community named Rocky Mountain Voices (www.rockymountainvoices.com). Recording conversations from throughout the region, Rocky Mountain Voices will produce and distribute the podcast content primarily through the PodTech Network for influencers and leaders in the global technology and media industries.
The strategic partnership between Rocky Mountain Voices and Silicon Valley-based PodTech Network (www.podtech.net) will be launched at an inaugural ‘Meet-Up’, held Thursday, October 5 at the Cottonwood Corporate Plaza in Salt Lake City. The PodTech partnership will deliver business and technology content from companies in the Rocky Mountain region over the PodTech network. John Furrier, PodTech CEO and Founder will address the meet-up attendees and talk about the partnership.
“PodTech is excited to have Rocky Mountain Voices as the exclusive PodTech Content Partner for audio and video podcasts in western United States,” said Furrier. “I am confident the Rocky Mountain Voices team will serve this community well—adding a strong authentic voice and providing quality content and conversations from this region of innovation and growth in technology and media.”
The meet-up is sponsored by an impressive list of regional companies representing the finance, investment, high technology and e-tail institutions including: Yahoo! Publisher Network, vSpring Capital, Overstock.com, NextPage, Wasatch Venture Fund, Northwestern Mutual, Card Access, MediaRain and Printsmart.
Content for the Rocky Mountain Voices community will be produced by founders Cydni Tetro, Tim Kapp, Kip Meacham and Brad Baldwin. Each has extensive marketing experience, and all are passionate advocates of the social media movement. Prior to forming the community, they individually have produced successful corporate and personal blogs and podcasts. Together, they bring a combined 80+ years of industry and technology marketing experience to the effort.
Tetro is vice president of marketing at Salt Lake City-based NextPage Corporation, a document management applications company. Kapp is a co-founder of the BayHill Group, an Orem, Utah-based investment company. Meacham is vice president of marketing at Salt Lake City-based Card Access, Inc., an engineering products and services organization. Baldwin is vice president of campus marketing at Agilix Labs, an Orem-based maker of distributed learning solutions for the education market.
“In today’s marketing environment, creating community and enabling conversations are critical to the success of companies and we are committed to bringing that opportunity to our community,” said Cydni Tetro, Co-Founder of Rocky Mountain Voices. “Establishing the Rocky Mountain Voices community makes it easy for regional companies to create powerful, profitable conversations with influencers and customers. Rocky Mountain Voices–in partnership with PodTech–provides a great opportunity to capitalize on the intersection of marketing and the podcasting and blogging phenomenon.
Rocky Mountain Voices will provide complete podcast production and consulting services to the business and technology sectors, and will expand its channels in support of regional interests. For more information, please visit www.rockymountainvoices.com.
ABOUT PODTECH NETWORK PodTech marketing partners include leading brands such as Intel, IBM, Seagate, and SAP. PodTech marketing partners benefit from our proprietary morecasting suite of services that combine social media planning, podcast production and syndication, and sponsorships to create powerful, profitable conversations with influencers and customers. PodTech was founded in 2005 and our investors include Venrock Associates and US Venture Partners.
ABOUT ROCKY MOUNTAIN VOICES Rocky Mountain Voices had launched an exclusive relationship with PodTech—a partnership designed to give technology companies in the Rocky Mountain area access to the extensive PodTech community, driving greater visibility for our companies and innovators in the Rocky Mountain Region. Rocky Mountain Voices was founded by a group of marketing technology professionals from four Utah-based companies. Rocky Mountain Voices is owned by Utah-based mCast Productions. For more information, please visit http://www.rockymountainvoices.com/blog/about.
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For more information contact: Brad Baldwin E-mail: brad [at] rockymountainvoices.com
Rocky Mountain Voices is a trademark of mCast Productions. Other marks may be the property of their respective owners.
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