Bourquin Brothers on The Transition to New Media
Tim Bourquin and Emile Bourquin are the founders and producers of the New Media Expo, the most popular convention for podcasters, online video creators and bloggers. The expo and 2,000+ attendees are heading to Las Vegas August 14-16, 2008. Registration is still open, but the special “early” rate ends June 30th.
Brad Baldwin connects with Tim and Emile at a Podcast Tuneup party where they were talk about adding more video and live streaming sessions at this year’s expo. They also discuss the transition of traditional media outlets that are adopting and incorporating new media into their content offerings.
Special thanks to the Podcast Tuneup team for use of their new recording studio for this podcast.
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Blogging for Business Conference (10/22/2007 – SLC, UT)
The Blogging for Business Conference is coming to Salt Lake City Monday, October 22nd, 2007. Brad Baldwin catches up with Matthew Reinbold and learns that the organizers are focused on delivering content that will benefit the business-minded person interested in learning about social media and it’s benefits.
Keynotes:
- Wendy Piersall, eMoms at Hom
- Gary Goldhammer, Edelman Interactive Vice President
Speakers:
- Cheryl Snapp Conner, Snapp Conner PR
- Lee Gibbons, Podango
- Rand Bateman, Bateman IP Law Group
- David Politis, Politis Communications
- Lindsey Pollack, on Selling to Gen Y
- Malcolm Atherton, BusinessWire
- Tim Stay, Know More Media
Location / Date / Time / Cost:
- Marriott Downtown (across from Symphony Hall)
- Monday, October 22, 2007
- 8:30 AM – 5:30 PM
- $299
More details on the conference can be found at the Blogging for Business web site http://bforbconference.com.
Robert Scoble’s Advice to News Outlets and Journalists
Robert Scoble, one of the most recognized voices on social media, shares his opinions on how traditional newspapers, like the Mercury News, and news outlets, CNN and BBC, must change to absorb the new “on-the-street” journalist. These new field correspondents can leverage their own blog, Flickr, YouTube, or yet-to-be-invented social media solutions to provide real-time news. Scoble relates a personal example of living in the bay area during the earthquake of 1989. At that time, the news was too centralized to the “hot” news spots, while the thousands of other locations around the Bay did not get covered — both good news (like, hey we’re okay in this part of town) and other trouble spots. Digital photos, cellular communications, broadband web connectivity, WordPress and Blogger.com are challenging news outlets. Scoble gives his recommendation of how these outlets — and the journalists struggling to keep their own jobs — need to change to include this new type of field correspondent. Between cell calls, Brad Baldwin talks to Robert while driving from San Francisco to PodTech’s new offices in Menlo Park.
Podango CEO Lee Gibbons on Building a Podcast Delivery Platform
With the explosion of user-generated content, the power of RSS subscription and delivery, and cheap storage, Podango is jumping into the podcasting and videocasting space with a service that allows anyone to be a station director. Lee Gibbons, CEO of Podango, shares his vision on where the future of content deliver is going. He predicts a future where all content, not just the “hits,” will be able to find an audience big enough to support creative and delivery.
Podango plays in the space by offering a content distribution platform. Unlike a standard hosting services, Podango allows station directors to stake their claim and then use their passion and expertise to create, collect, manage, and publish channels. Podango also takes care of the tech confusion of RSS feed subscription for various systems like iTunes.
Podango’s business model is to monetize channels with advertisers seeking to reach specific audiences. Cool thing is that Podango shares a good chunk of the revenue with the station director. Still in beta, Podango is currently adding stations quickly. Interested in your own station, sign-up today.
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