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Social Media in the 2006 Elections
In their 2006 election coverage, National Public Radio (NPR) interviewed Joe Trippi, 2004’s campaign manager for Howard Dean and the author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything.
Trippi highlights how social media technology introduced in the past two (2) years is changing the relationship with voters (or in marketing lingo: prospects and customers). I found his example of the Nixon and Kennedy debate very telling.
The example:
- Radio listeners thought that Nixon was the clear winner of the debate because of Nixon’s handling of the questions.
- Television watchers, a new medium, clearly placed the win on Kennedy due to his youthful face and clean-shaven , prepped-for-viewers look.
It reminded me of the “marketers” quest for slick web sites, colorful paper collateral with killer logos, and ad copy with the catchiest of phrases or images to attract attention.
Today, the new medium of social media with pages on Facebook and MySpace, podcasts, and the journalistic efforts of millions of opinionated bloggers can add new voices to the traditional “polished” face being presented by media, marketing, and political consultants.
Businesses need to thing outside the box of traditional marketing and promotional options. Your target customers will form a relationship with you, but it’s far more likely that marketers will have to rely on much more than sexy-looking marketing. Today it’s honesty, self-publishing customers (though blog posts), and ongoing conversations. Real Simple Syndication (RSS) will turn the Internet upside down, allowing customers and prospects to have information sent to them, rather than rely on Google and other search tools to “find” relevant information.
NPR Story: Technology Pushes Politics into New Frontiers
Technorati Tags: Facebook, Joe Trippi, MySpace, NPR, Podcasting, Social Media
BYU Sports Fans can get Podcasts on iTunes
If you’re diehard Brigham Young University sports fan, now you can subscribe to BYU Sports Podcast in iTunes, thanks to a partnership with CSTV. BYU joins a select group of universities such as North Carolina, Notre Dame, USC, Stanford, Michigan, Penn State, Oklahoma, Miami and Florida State, who are podcasting on iTunes.
BYU enjoys a worldwide following thanks in part to their being the nation’s largest private university and their affiliation with the The Church of Jesus Christ of Latter-Day Saints.
Technorati Tags: BYU, BYU Sports, Education
85% of Students Think Podcasts Increase Grades
In my day job, I work with college students. The organization that gathers up and publishes IT solutions for the higher education market is EDUCAUSE. The fall issue of EDUCAUSE QUARTERLY included a great article on Podcasting Lectures. A research study from University of Michigan School of Dentistry highlighted the value of Podcasts for students.
According to their research, 84.9 percent of students who downloaded and listened to Podcasts of lectures felt Podcasts had a positive effect on their grades / exams.
You can read the study on the EDUCAUSE site or access a nicely formated PDF.
Click for Summary Results
Lynn Johnson is Associate Professor and Director of Dental Informatics, Office of Dental Informatics, University of Michigan School of Dentistry, in Ann Arbor. Sarah Brittain is an instructional designer and Pietrek Glowacki is an interaction designer in the Office of Dental Informatics. Jared Van Ittersum is a dental student at the University of Michigan School of Dentistry.
Technorati Tags: Education, Podcasting
John Furrier’s PME Presentation Posted on Blip.tv
For those of you who want to see John Furrier’s presentation at last week’s Portable Media & Podcasting Expo, you can check it out on Blip.tv. Someone in attendance captured a digital recording and posted for all to see.
Watch it here.
Apple Claims Ownership of the Term ‘Pod’
Yahoo! News reports Apple Computer is claiming ownership of term pod on mobile devices and software, and is moving to protect the mark.
A Houston, Texas-based company by the name of Podcast Ready seems to be in Apple’s crosshairs. They offer a free piece of software called MyPodder for listening devices using the Windows Media Player from Microsoft, and are launching their iPod product on Thursday at the the Podcast and Portable Media Expo.
Details are found in an article with a dateline at the end of yesterday’s business day.
Syndicated on PodTech
