Skullcandy Links Cell Calls and Music
Rick Alden, CEO and founder of Skullcandy, created a lifestlye technology brand that integrates cell phone and audio switching so the active lifestyle can easily switch from tunes to voice calls. The patented Skullcandy Link(TM) is available in Skullcandy-branded products and is also integrated into Giro helmets, Camelback packs, Burton headwear, Sessions snowboard clothing, and more. Rick’s 15 years of snowboard event and protour planning allowed him to understand the psychographics of the Skullcandy target customer and create an authentic alternative and lifestyle brand. Alden discusses how the company name was created out of a need for a memorable web domain.
Skullcandy hosted Supernatural as a booth attraction at CES. Supernatural holds the world’s record for the longest a freestyle rap at over nine hours. Check out the video of Supernatural working the CES crowd and CEO Alden rocking with the crowd.
Naked Gadgets — Thanks to InvisibleShield
ShieldZone founder Phillip Chipping and Robert Pedersen, CEO, sit down with Brad Baldwin to talk about the benefits of protected, “naked” gadgets. Industrial designers are working hard to create the sexiest and sleekest products. Why hide the design behind a bulky, unattractive case?
Chipping took a protective film developed to protect helicopter blades and turned it into a consumer-friendly product that keeps iPod screens looking new and fragile cellphones enshrouded in a wrap-around case. With “shields” for over 600 different products — from cellphones to gaming devices to MP3 players to GPS units to laptop screens and more, ShieldZone differentiates itself by “staying invisible.”
Control4 Talks About Enabling Remote Access to Your Automated, IP-Based Home
Ed Ryan, Vice President of Product Marketing, and Fred Geiger, Product Manager, at Control4 talk about their 4Sight service. 4Sight enables remote access to your home via the web so it’s easier to interact with the automated features of your home. They talked to us about how you can lock down your Wii to only work from 5-7pm and how you can set alerts if your garage door is still open past 10:00 am. And your Contol4 dealer can remotely interact with and customize your home features. Today there are over 10k IP-based automated homes, and Control4 is leading the way by enabling the everyday homeowner to have a smart home.
Supernatual Rapping at the Skullcandy Booth during CES
Supernatual is an “interactive DJ” who holds the world record for longest time continous rapping (something like 9 hours). Rick Alburn, CEO of Skullcandy based in Park City Utah, can be seen jamming to the beat.
Supernatual adds a just-in-time plug after being handed a Rocky Mountain Voices sticker 1:50 into the song. If you’re at CES, stop by and see the Skullcandy booth in the South Convention Hall 4 35308.
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