Skullcandy: The Genesis and Brand

Added by Brad Baldwin | December 22, 2007

If anyone knows his target customer, Rick Alden does. With seven years of promoting snowboarding events and the invention, launch and sale of a snowboard binding — and company, Alden has “hung out” with extreme sport athletes for 20 years. Now he’s built the successful Skullcandy brand with audio and cell phone accessories.

Alden shares the genesis of Skullcandy, the products and the importance of brand.

This presentation is a keynote from the 2007 Young Entrepreneur Summit in Salt Lake City where Alden shared his passion for starting and building businesses. Also watch a second recording where Alden talks about his inventing the first strapless snowboard binding and sold the product to Ride Snowboards.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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