Skullcandy CEO, Rick Alden, Invents Strapless Snowboard Binding

Added by Brad Baldwin | December 22, 2007

Rick Alden, the founder and CEO of Skullcandy, shares his entrepreneurial starts when he launched the Snowboarding Jam Event Series back when he knew everyone with a snowboard on a first name basis. While having to replace defective binding straps, Alden had the inspiration to invent a “strapless” snowboard binding. Alden shows off his first prototypes and tells about his first ride without straps. Later he sold the company to Ride Snowboards for 50 percent cash and 50 percent stock.

This presentation is a keynote from the 2007 Young Entrepreneur Summit in Salt Lake City where Alden shared his passion for starting and building businesses. Also watch a second recording where Alden talks about the genesis and brand creation at his latest company, Skullcandy.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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