Benefits of a Virtual CFO

Added by Brad Baldwin | November 12, 2007

Today, venture-backed, high-growth companies have more choices to spend on core business and outsource the rest. From enterprise software like Salesforce.com to hiring virtual CFOs, companies are trimming expenses.

Mark Marshall, Managing Director of The Accend Group, provides outsourced accounting services and the financial decision making on a virtual model. Like Salesforce.com, Marshall’s organization “rents” the CFO and general accounting services on a monthly basis. One of the top sources for acquiring new customers is venture capitals. VCs want their money going toward core sales and marketing or development, not unnecessary expenses. At the same time, these same VCs like knowing that CFOs with proven track records are close to their investments.

Marshall talks about the benefits of outsourcing to a Virtual CFO and the main questions that organizations ask when considering outsourcing over full-time employees.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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