What’s New: SharePoint Expert Mauro Cardarelli from Jornata
SharePoint is all the buzz. You can find out how ISV applications can benefit. Spend a few minutes with SharePoint expert Mauro Cardarelli from Jornata as he talks with Jason De Lorme at Microsoft discussing how ISVs are successfully building solutions on Microsoft Office SharePoint Server 2007. Mauro discusses the key strategies for ISVs to extend and integrate with SharePoint, avoid pitfalls and scope out what your SharePoint solutions should and shouldn’t do.
VideoConnectCast - Guy Kawasaki Speaks Logitech Buys WiLife
Guy Kawasaki came to Utah to speak to a group of over 500 business and technology leaders. With a packed room Guy, as always, motivated the crowd and created energy for the attendees. And in the M&A space WiLife, a privately held startup that developed home surveillance hardware and monitoring software was acquired by Logitech for about $25 Million.
Download This:
Audio
Benefits of a Virtual CFO
Today, venture-backed, high-growth companies have more choices to spend on core business and outsource the rest. From enterprise software like Salesforce.com to hiring virtual CFOs, companies are trimming expenses.
Mark Marshall, Managing Director of The Accend Group, provides outsourced accounting services and the financial decision making on a virtual model. Like Salesforce.com, Marshall’s organization “rents” the CFO and general accounting services on a monthly basis. One of the top sources for acquiring new customers is venture capitals. VCs want their money going toward core sales and marketing or development, not unnecessary expenses. At the same time, these same VCs like knowing that CFOs with proven track records are close to their investments.
Marshall talks about the benefits of outsourcing to a Virtual CFO and the main questions that organizations ask when considering outsourcing over full-time employees.
Download This:
iPod
New Media Helped by Traditional News Distributors
Marketing organizations are realizing the benefits of social media. Business Wire, traditionally viewed as the distributor of news to the mainstream press, is jumping into the social media world with products and services that expand a marketer’s reach into the new media realm. Like traditional journalists, bloggers can leverage the news wires to keep abreast on topics or issues. Business Wire crosses over to include new media publishers as it offers organizations services from the wire, including offerings like multimedia enclosures, text optimization, social bookmarking, tagging or something as simple as trackbacks. In one example, Engadget was able to get news of a new product release along with an official high-quality product image so they didn’t have to link to a lower quality picture on another site.
Malcolm Atherton presented at the Blogging for Business conference in Salt Lake City and took time out to talk with Brad Baldwin about how traditional news distribution services are adapting to support bloggers and new media.
Download This: iPod
Social Media Successes and Failures
Edleman’s VP of Interactive, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He discusses if it’s even possible or maybe too early to measure. Goldhammer talks about organizations that have good momentum and strategies and debates with Brad Baldwin on whether agencies are pulling clients into social media or if clients are pushing hard to include new mediums into their campaigns.
Note: unavoidable construction noise makes a guest apperance in this recording
eMoms at Home Founder, Wendy Piersall
The success of eMoms at Home web site turned entrepreneur Wendy Piersall into a full-time blogger and social media advocate. Now as a contributor to Entrepreneur Magazine and Editor in Chief over seven (7) content channels and 10 different writers contributing to eMoms at Home, Piersall is advising people seeking home-based business advice and sharing experiences shared from thousands of readers. And it’s not just Moms anymore. Fathers are getting advice on being productive in a home office or businesses where kids are around.
Piersall takes a break from the Blogging for Business conference in Salt Lake City to speak with Brad Baldwin about the power of community.
Connecting with Gen Y
New York City-based Lindsey Pollak is and expert on Gen Y and the author of "Getting from College to Career: 90 Things to Do Before You Join the Real World." Pollack spends much of her time interacting with college-aged students on campuses across the USA. As a result, she speaks with the Dinosaur Digerati — old people who are trying to keep up with digital change — about what trends are hot and how to approach Gen Y through various marketing and social media channels. Brad Baldwin catches up with Pollak at the Blogging for Business Conference in Salt Lake City.
-
Syndicated on PodTech
