Early Adopter Payoffs: Lessons from Iconics

Added by Brad Baldwin | October 10, 2007

Have you ever wondered if being an early adopter of development technologies really pays off? Microsoft ISV Architect Evangelist Jason De Lorme chats with Russ Agrusa, CEO and Founder of Iconics. Agrusa and Iconics have lived on the bleeding edge of software development. They have cracked the code for translating early adoption of technology into business success in the software industry. He also provides tips for ISVs seeking to have a more productive relationship with Microsoft.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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