Mercato: Funding Marketing and Sales

Added by Brad Baldwin | September 20, 2007

Greg Warnock has a soft spot for entrepreneurs. Whether it’s through mentoring, work deals at vSpring Capital, or angel investing, Warnock has seen a lot of companies. He’s also learned that it takes more than good technology and a strong development team to succeed.Trained as a computer scientist, Warnock recognized his bias for technology and unique IP–and he still does. However, after watching startups move from development stage to marketing and sales launch, Warnock has a new perspective on the challenge of emerging as a serious contender. So much so that Warnock and Alan Hall have created a new fund, Mercato Partners, that is focused on funding marketing and sales efforts.

Warnock introduces Mercato Partners to Brad Baldwin and describes the focus for the fund.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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