Printing 2.0 Has Arrived

Added by Brad Baldwin | May 29, 2007

Printing has moved from mass production into low-cost, individual customization. Now with its Print Automation technology developed by Alexander’s Print Advantage, a single, personalized book is created for an individual buyer.

Examples of this technology include a national home builder who creates a single, organized “user manual” to a home buyer with paint details, appliance manual, home safety instructions, important phone numbers, community details and more. Another example is how FranklinCovey, the planner company, uses Alexander’s to offer their “Design Your Own” Planner.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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