v100 Show: HookSell’s Approach to Online Lead Generation
Benoy Tamang, CMO of HookSell, talks about turning website visitors into leads and leads into sales using unique online direct sales tools. Tamang is the founder of Salt Lake City-based HookSell, a direct response business that focuses on online sales systems. Prior to founding HookSell, Benoy served as president of Blue River Direct, a direct response specialists focusing on alternative health for seniors. He was also President of DMPG, a response promotions company serving the movie industry.
Tamang is also recognized for his strategic role as VP Marketing and Corporate Development at Caldera International, which acquired SCO corporation and became The SCO Group. Tamang has also played strategic roles at Viewpoint Datalabs, WordPerfect Corporation, http://www.novell.com Novell, and Pacific Bell.
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ConnectCast Weekly - 27 April, 2007
In this week’s ConnectCast, Rocky Mountain Voices‘ Cydni Tetro and Connect Magazine Executive Editor Colin Kelly discuss the top stories of the week. This week’s highlights include:
- Allegiance closes on a $5.7M round of funding
- Logoworks to be acquired by HP
- Arkona to be acquired by DealerTrack
- PricewaterhouseCoopers report shows low Q1 funding to Utah companies
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College Admissions is a Zinch
The college admissions process was such a pain that it inspired Mick Hagen with the idea for a company. Zinch.com is all about helping students showcase themselves for college admissions officers. As Hagen says, there’s a lot more to students than test scores. Zinch lets students create a searchable profile that combines their academic scores with a broad collection of achievements, talents, interests, arts, extracurricular activities, athletic, music and more.
The Zinch model: students generate their own profiles as a free service. Zinch lets the students “shout-out” to specific programs and universities they are interested in attending. Universities purchase a subscription to the content database with the ability to search various criteria. Zinch gives the university an additional way to target prospective students and then market specific programs students are looking for, rather than deliver generic, campus-wide information.
Hagen was accepted and entered Princeton University, but is taking a break to launch Zinch.com.
Video
iPodHigh-Tech Dentists
On your next visit to the dentist, you might notice a computer monitor to the side of that ergonomic chair. That’s because software designed to manage a dental practice from companies like Dentrix is being used not only to automate the backoffice and billing functions, but provide assistance in diagnosis and treatment. Today notes and charting are all digital, X-rays are taken with small digital cameras and available onscreen, reminders are sent as text messages and claims processing is all done via the Internet with insurance providers.
Andy Jensen, Dentrix’s director of marketing, talks with Brad Baldwin about the industry, and what Dentrix did to be the number one brand with approximately 50 percent market share.
Picking an Integrator for Home Automation
For most of us, connecting technology systems is a bit outside our normal capacity. That’s why there are home automation dealers and integrators who can connect separate technologies in the home into a single automated system. Like other tech specialists, the home automation dealer can also share a vision of what is possible — and in many cases, show you how it looks and works in a showroom environment. More importantly, they have the know-how and necessary technical experience to connect home theaters, audio, TV programming in multiple rooms, lighting controls, security, and heating and cooling systems.
As Safe and Sound System’s Tom Morris tells Brad Baldwin, the home owner needs to make sure that the integrator has installed the system multiple times and that they how to tie the pieces together. If fact, picking the right integrator is likely to lead to a better overall product experience. Picking the wrong integrator will leave a home owner frustrated and with a lot of money missing from their wallet.
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Frucall’s Mobile Barcode Pricing and Shopping
After 18 years designing and managing next-generation telecomm networks at AT&T, Frucall’s CEO Dr. Behzad Nadji is allowing the modern shopper to wage a price war with the all-powerful cell phone. With the Frucall service, when shoppers see a product and want to see if they’re getting the best price possible, they simply enter the product’s barcode through speech, SMS text, or Frucall’s new mWeb site designed for web-enabled phones. Use the result to compare prices, review product details, leave a message for future follow-up, search history review, or even bypass the long lines at a retail store in favor of a better price and eTail check-out experience directly through Frucall. And all of these services are free-of-charge to the consumer.
To speed up the shopping experience from your phone, it’s best to create an account on your computer at www.frucall.com. After your account is set up, you can gain access to the Frucall service using your mobile device through 2-way text messaging, voice (if your looking to program your speed-dial add 1-888-DO-FRUCALL), or the new mWeb service. If you’re into saving money or suffer from the anxiety of buyer’s remorse, this new service should bring you some comfort.
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ConnectCast Weekly - 20 April, 2007
In this week’s ConnectCast, Rocky Mountain Voices‘ Cydni Tetro and Connect Magazine Executive Editor Colin Kelly discuss the top stories of the week from a Rocky Mountain perspective. The conversation includes a look at the Utah companies that made the Forbes 1000 company list, including Huntsman Chemical and, along similar lines, the vSpring v100 list of entrepreneurs. Also this week, in2M’s cool and friendly envelope budgeting software, Mvelopes. The software is a lot like the old-fashioned stuff-money-in-an-envelope, but for the Web 2.0 generation, always lookint for software on the Web or on mobile phones. (in2M must be doing something right — they’re seeing a 70 percent trial-to-subscribe rate.)
In other news, NextPage wins a 2007 CODIE Award finalist in the Best Document Management category for its document retention and compliance software.
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Proteomics: Using Nanotechnology to Fight Disease
At the end of the Human Genome Project, researcher Niroshan Ramachandran, at the Harvard Institute of Proteomics, opened the door into a much bigger challenge: isolating and measuring the interactions between individual proteins inside DNA. This science, or Proteomics, holds great potential for finding cures to disease and improving healthcare. Ramachandran talks about technologies that are being used to forward this research.
A research associate at the Harvard Institute of Proteomics, Harvard Medical School, Ramachandran has been actively involved in the development of protein microarray technology. This technology, called Nucleic Acid Programmable Protein Array, synthesizes an array of proteins on a solid matrix and overcomes many of the limitations of conventional protein arrays on the market today. He is currently developing this platform technology to be used for biomarker discovery in cancer. His goal is to identify informative antigens that will lead to early diagnosis of diseases and the development of vaccines for immunotherapy.
This podcast is redistributed with permission from Lumera Corporation as part of their series on nanotechnology.
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Connecting Constituents with Politicians using Politic 2.0
Politic 2.0 is a new Utah-based Web 2.0 tech startup that is mashing up wiki’s, blogs, blog search, live video streaming and in-person and in-the-field question, ranking and commenting tools. The system supports the popular town hall model but extends into the blogosphere, adding a richer and much broader conversation. Bottomline: connect constituents to their representatives using technology on a local, state, and national level. David Jarvi, formerly with the Salt Lake Chamber, talks with Brad Baldwin about the the system and future direction.
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v100 Show: The 2007 Top 100 Entrepreneurs
vSpring Capital’s Dennis Wood talks with Cydni Tetro and Brad Baldwin about The v100 for 2007. From a base of more than 8,000 names, the peer-selection process identified the top 100 entrepreneurs most likely to lead a successful venture in the next 5-7 years in the IT or biotech industries.
The 2007 edition of The v100 list recognizes 36 new and 64 returning members. The combined membership has raised more than $3.5 billion in capital. While only 29 percent claim to be “Utah natives,” 86 percent have ties to Utah colleges and universities. Statistics on revenue and employee growth plus demographics are also discussed.
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ConnectCast Weekly - 13 April, 2007
Forbes Magazine has rated 3 of the top 11 Best Places for Business and Careers in the Rockies. Provo, Utah (#2), Boise, Idaho (#3), and Ogden, Utah (#11). While Provo and Boise have seen lots of press over the last few years, Colin Kelly is impressed at the major shift is the business climate in Odgen, Utah. Kelly thinks much of the credit can be pinned on Ogden Mayor Matthew Godfrey; Grow Utah Ventures’s Alan Hall and his wife, Jeanne and Curt Geiger, vice president of Descente.
Symantec shareholders approve the $830M Altiris acquisition. Some see the acquisition as bittersweet — bitter because it means another company is moving its HQ out of state, sweet because a number of people will cash in and probably return proceeds to the local economy through reinvestment in entrepreneurial ventures.
Will Seth Godin make it to Utah? That depends on the number of pledges to to get him to set foot on Utah soil. Utah bloggers Phil Burns and Ash Buckles have donated their hair, committing Godin can shave their heads as part of a Utah event.
ConnectCast Weekly is hosted by Rocky Mountain Voices‘ own Cydni Tetro and Colin Kelly, executive editor, Connect Magazine.
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Demo: WingateWeb’s Event Management System
Tom Karren, CEO of WingateWeb, demonstrates the social networking, auto-calendar population, and session management features in their latest event and conference management system. Fortune 500 companies — including many in the tech sector — turn to the combination of services and private-label friendly WingateWeb solution to pull off high-quality events that satisfy even the most finicky conference goers.
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Social Networking added to Event and Conference Management
Way back in 1998, Tom Karren and a handful of fellow engineers set out to deliver a hosted application service built on Web technologies. The result was WingateWeb, an event and conference reservation and management system. Today WingateWeb’s offering is used by Fortune 500 and big name tech companies like Cisco, Intel, Microsoft and Novell to manage small sales conferences, large user events or even industry-wide conferences with thousands of attendees.
Social networking is becoming a key requirement for event planners and attendees and is offered in WingateWeb’s EventLink. For those of us who have registered for an event, we all know the challenge of finding the right session, managing a calendar (probably in a different timezone), hooking up with peers at networking events, and selling management on the benefits of attending. WingateWeb makes it easier for companies to deliver high-quality events with their end-to-end management system.
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