Deer Valley Resort and Park City Chamber Use Social Networking to Promote Freestyle FIS World Cup

Added by Brad Baldwin | January 11, 2007

Park City, UTAH — January 11, 2007 — When Deer Valley Resort wanted to reach the Gen Xer’s and Y’s to market the Freestyle FIS World Cup, they turned to social networking and new media distribution like YouTube. Erin Grady, Deer Valley’s Communications Manager, worked with the Park City Chamber and Visitors Bureau to create a short, 5 minute Video Podcast that could be uploaded to YouTube and linked to blogs, MySpace pages, and web sites where local skiers hang out.

“We knew that younger audiences gets a lot of their information through interactive mediums,” said Grady. “We wanted to leverage the new social media and podcasting to reach an audience that will benefit from the free concerts and great skiing exhibitions.”

In addition to amazing skiing, Deer Valley is sponsoring free evening concerts featuring The Samples (Friday night) and The Wailers — the reggae band made famous by Bob Marley (Saturday night).

“This is a great event for locals,” said Brad Baldwin, co-founder of Rocky Mountain Voices. “Social networking allows organizations like Deer Valley and Park City to reach people who are getting their news and entertainment from the web, rather than traditional media.” Video podcasting and YouTube were selected to showoff the world’s most incredible winter sports athletes whose showmanship includes amazing aerials of jumps and speed and grace through giant mogul fields. The video also highlights scenes of downtown Park City Utah which helps promote tourism for the Park City Chamber to those who want to use the web to see the destination and what is offered to those who visit.

Freestyle FIS World Cup is being held January 11 - 13, 2007 at Deer Valley Resort in Park City, Utah. The video can be seen on YouTube at: http://www.youtube.com/watch?v=nvlYqW2d4-8

ABOUT ROCKY MOUNTAIN VOICES Rocky Mountain Voices serves the region by publishing audio and video podcasts and educating organizations on the benefits of social media. The Rocky Mountain Voices team reaches out to the community for stories, first-hand reports of breaking news, and local commentary on important issues. Rocky Mountain Voices launched an exclusive relationship with the Silicon Valley-based PodTech Network — forming a partnership to give technology companies in the region distribution to PodTech’s extensive community, driving greater visibility for our companies and innovators. Rocky Mountain Voices was founded by four marketing executives with over 50 years of combined marketing experience.

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For more information contact: Brad Baldwin E-mail: brad [at] rockymountainvoices.com

Rocky Mountain Voices is a trademark of mCast Productions. Other marks may be the property of their respective owners.

Filed Under Press/News Release 

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