Skullcandy Links Cell Calls and Music

Added by Brad Baldwin | January 10, 2007

Rick Alden, CEO and founder of Skullcandy, created a lifestlye technology brand that integrates cell phone and audio switching so the active lifestyle can easily switch from tunes to voice calls. The patented Skullcandy Link(TM) is available in Skullcandy-branded products and is also integrated into Giro helmets, Camelback packs, Burton headwear, Sessions snowboard clothing, and more. Rick’s 15 years of snowboard event and protour planning allowed him to understand the psychographics of the Skullcandy target customer and create an authentic alternative and lifestyle brand. Alden discusses how the company name was created out of a need for a memorable web domain.

Skullcandy hosted Supernatural as a booth attraction at CES. Supernatural holds the world’s record for the longest a freestyle rap at over nine hours. Check out the video of Supernatural working the CES crowd and CEO Alden rocking with the crowd.

Comments

• Syndicated on PodTech

  

• Recent Episodes

  • DirectPointe Provides Expert Remote Computer Support to Home Users
  • Bourquin Brothers on The Transition to New Media
  • Student Creates Multi-Touch Software and Table for Science Project
  • MailShadow Syncs Outlook to Gmail and Google Apps
  • What’s New: Cincom Implementing Dynamics CRM
  • What’s New: Logotec Bringing Mobility to CRM
  • What’s New: IdeaBlade Agile Development in the Real World
  • Infopia’s SaaS eCommerce Platform for Growing eTailers
  • ConnectCast: Scoble Talks About Cemaphore, Solera Raises $5M, Innovation Awards Finalists
  • What’s New: Workflow discussion with Configuresoft
  • What’s New: Bluespring Talks Developing on Microsoft .NET
  • Microsoft: Vertafore and SmartClient Deployment
  • What’s New: Quark’s Using Silverlight
  • What’s New — 422 Group, Microsoft Dynamics CRM Platform Adoption
  • Sendside Networks, the FedEx of Electronic Delivery

• Previous Episodes

  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006

• 
  

• About

  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

• Blogroll

  • Brad Baldwin’s Blog
  • Guy Kawasaki’s Blog
  • IT Conversations
  • PodTech.net
  • Scoble Show
  • Scobleizer
  • Silicon Slopes
  • TechRockies