Naked Gadgets — Thanks to InvisibleShield

Added by Brad Baldwin | January 9, 2007

ShieldZone founder Phillip Chipping and Robert Pedersen, CEO, sit down with Brad Baldwin to talk about the benefits of protected, “naked” gadgets. Industrial designers are working hard to create the sexiest and sleekest products. Why hide the design behind a bulky, unattractive case?

Chipping took a protective film developed to protect helicopter blades and turned it into a consumer-friendly product that keeps iPod screens looking new and fragile cellphones enshrouded in a wrap-around case. With “shields” for over 600 different products — from cellphones to gaming devices to MP3 players to GPS units to laptop screens and more, ShieldZone differentiates itself by “staying invisible.”

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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