The Canyons Ski Resort: Video Podcasts to Attract Visitors

Added by Brad Baldwin | November 28, 2006

The Canyons is a massive ski and snowboarding resort. Last year, The Canyons was the first resort to use Video Podcasts as a way to differentiate their resort from other destinations (View | Subscribe to The Canyons Podcasts). My personal favorite from last year is from the Quiksilver Canis Lupus Challenge — maybe because that run ate my lunch last year and it’s cool to see people crash like I did! As we learned from Dan Campbell-Lloyd and Libby Dowd, podcasting allows for quick and affordable content creation and distribution.

Armed with his HighDef video camera and wide-angle lens, Dan hits the slopes and documents the mountain, skiers, snowboarders, ski patrol, and more. Video was selected over audio podcasts because of the visual experience video provides — and this makes a lot of sense after learning 3 out of 4 skiers who book destinations from a resort’s web site select a location based on the photo of the day (powder, blue sky, terrain park tricks, etc.). Brad Baldwin goes on location just below the Saddleback Express lift where skiers, boarders, and snow patrol are hitting the mountain.

Listen to the ski and snowboard resort guide podcasts from Rocky Mountain Voices.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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