Podango CEO Lee Gibbons on Building a Podcast Delivery Platform

Added by Brad Baldwin | November 14, 2006

With the explosion of user-generated content, the power of RSS subscription and delivery, and cheap storage, Podango is jumping into the podcasting and videocasting space with a service that allows anyone to be a station director. Lee Gibbons, CEO of Podango, shares his vision on where the future of content deliver is going. He predicts a future where all content, not just the “hits,” will be able to find an audience big enough to support creative and delivery.

Podango plays in the space by offering a content distribution platform. Unlike a standard hosting services, Podango allows station directors to stake their claim and then use their passion and expertise to create, collect, manage, and publish channels. Podango also takes care of the tech confusion of RSS feed subscription for various systems like iTunes.

Podango’s business model is to monetize channels with advertisers seeking to reach specific audiences. Cool thing is that Podango shares a good chunk of the revenue with the station director. Still in beta, Podango is currently adding stations quickly. Interested in your own station, sign-up today.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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