Ensuring Compliance at the Desktop — Cydni Tetro of NextPage

Added by Brad Baldwin | November 8, 2006

Cydni Tetro, VP of Marketing at NextPage, reports that even if organizations have document retention policies, fewer than 30 percent can enforce these polices at the desktop (Gartner). Cydni speaks with us about why public and regulated organizations need to provide support out to the mobile and disconnected workers in the field to reduce their compliance risk.

NextPage has also engaged in social media to enhance customer interaction and offer sales people with entirely new tools to build more conversational and trustworthy relationships with prospects. Cydni offers her perspective on blogs, podcasts, and social networking.

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  Rocky Mountain Voices is a new media publication produced by Brad Baldwin and Cyndi Tetro, experienced marketing executives and product launch experts. Our episodes are syndicated on the PodTech Network, a leading Silicon Valley distributor of news and information. Innovators, entrepreneurs, and technologies based in the Rocky Mountains gain better visibility and awareness locally and outside the region through short executive briefings. Rocky Mountain Voices provides consulting on new media strategies and can provide turn-key delivery of audio and video podcasts, multi-media marketing tools and training, and integrated go-to-market programs.

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