TECHNOLOGY MARKETERS ANNOUNCE CREATION OF ROCKY MOUNTAIN VOICES SOCIAL MEDIA COMMUNITY

Added by Brad Baldwin | October 4, 2006

Strategic Partnership with Silicon Valley PodTech.net Gives Audio and Video Podcasts Reach in the Western States Region

Salt Lake City, UTAH – October 4, 2006 – Leading technology marketing professionals from four Utah-based companies today announced the launch of a social media community named Rocky Mountain Voices (www.rockymountainvoices.com). Recording conversations from throughout the region, Rocky Mountain Voices will produce and distribute the podcast content primarily through the PodTech Network for influencers and leaders in the global technology and media industries.

The strategic partnership between Rocky Mountain Voices and Silicon Valley-based PodTech Network (www.podtech.net) will be launched at an inaugural ‘Meet-Up’, held Thursday, October 5 at the Cottonwood Corporate Plaza in Salt Lake City. The PodTech partnership will deliver business and technology content from companies in the Rocky Mountain region over the PodTech network. John Furrier, PodTech CEO and Founder will address the meet-up attendees and talk about the partnership.

“PodTech is excited to have Rocky Mountain Voices as the exclusive PodTech Content Partner for audio and video podcasts in western United States,” said Furrier. “I am confident the Rocky Mountain Voices team will serve this community well—adding a strong authentic voice and providing quality content and conversations from this region of innovation and growth in technology and media.”

The meet-up is sponsored by an impressive list of regional companies representing the finance, investment, high technology and e-tail institutions including: Yahoo! Publisher Network, vSpring Capital, Overstock.com, NextPage, Wasatch Venture Fund, Northwestern Mutual, Card Access, MediaRain and Printsmart.

Content for the Rocky Mountain Voices community will be produced by founders Cydni Tetro, Tim Kapp, Kip Meacham and Brad Baldwin. Each has extensive marketing experience, and all are passionate advocates of the social media movement. Prior to forming the community, they individually have produced successful corporate and personal blogs and podcasts. Together, they bring a combined 80+ years of industry and technology marketing experience to the effort.

Tetro is vice president of marketing at Salt Lake City-based NextPage Corporation, a document management applications company. Kapp is a co-founder of the BayHill Group, an Orem, Utah-based investment company. Meacham is vice president of marketing at Salt Lake City-based Card Access, Inc., an engineering products and services organization. Baldwin is vice president of campus marketing at Agilix Labs, an Orem-based maker of distributed learning solutions for the education market.

“In today’s marketing environment, creating community and enabling conversations are critical to the success of companies and we are committed to bringing that opportunity to our community,” said Cydni Tetro, Co-Founder of Rocky Mountain Voices. “Establishing the Rocky Mountain Voices community makes it easy for regional companies to create powerful, profitable conversations with influencers and customers. Rocky Mountain Voices–in partnership with PodTech–provides a great opportunity to capitalize on the intersection of marketing and the podcasting and blogging phenomenon.

Rocky Mountain Voices will provide complete podcast production and consulting services to the business and technology sectors, and will expand its channels in support of regional interests. For more information, please visit www.rockymountainvoices.com.

ABOUT PODTECH NETWORK PodTech marketing partners include leading brands such as Intel, IBM, Seagate, and SAP. PodTech marketing partners benefit from our proprietary morecasting suite of services that combine social media planning, podcast production and syndication, and sponsorships to create powerful, profitable conversations with influencers and customers. PodTech was founded in 2005 and our investors include Venrock Associates and US Venture Partners.

ABOUT ROCKY MOUNTAIN VOICES Rocky Mountain Voices had launched an exclusive relationship with PodTech—a partnership designed to give technology companies in the Rocky Mountain area access to the extensive PodTech community, driving greater visibility for our companies and innovators in the Rocky Mountain Region. Rocky Mountain Voices was founded by a group of marketing technology professionals from four Utah-based companies. Rocky Mountain Voices is owned by Utah-based mCast Productions. For more information, please visit http://www.rockymountainvoices.com/blog/about.

#

For more information contact: Brad Baldwin E-mail: brad [at] rockymountainvoices.com

Rocky Mountain Voices is a trademark of mCast Productions. Other marks may be the property of their respective owners.

Filed Under Press/News Release 

Comments

Leave a Reply