Corporate Blogging Guru Debbie Weil on Podcast Marketing
Added by Brad Baldwin | October 3, 2006
Debbie Weil, online marketing consultant and author of the recently published The Corporate Blogging Book says the following about podcasting in her book:“… corporations have jumped on podcasting as a new way to market and communicate. Companies from HP to IBM to Whirlpool are creating podcast shows on topics ranging from new technology forecasts to family issues.“
She goes on about the benefits of podcasting to consumers saying:
“What’s really ‘new’ about podcasts (after all, audio files have been available on through the Web for years) is that they are transportable. Once you’ve downloaded a podcast, you can ‘unhook’ from the Web and time shift. Listen to it in your car during your morning commute, on a jog or the exercise bicycle at your gym. Podcasts are emblematic of the new anytime, anywhere, any device Web.“
And for marketers, she offers this insight:
“If you’re thinking like a marketer, I can hear you salivate. Yes, this means that potentially you can follow your prospects and customers wherever they go wit hthis new kind of content-based marketing collateral.“
Her comments on podcasting are representative of the “actionableness” (if that’s not a word, it should be) of her book, which I recently gave a thumb’s up review on her BlogWrite for CEOs–a must for corporate social media marketers. If you’re working to sort out your corporate social media strategy, I highly recommend the blog and the book.
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